Facebook tries to enter China incognito

Reuters

Reuters

In its latest attempt to have an indirect presence in China, Facebook has authorized a local company to launch a photo-sharing application in the country in May, a new report has claimed.

But like a lot of US companies, Facebook has had a hard time breaking through China's onerous digital censorship laws. The app looks eerily similar to the company's Moments app. But according to The New York Times, Facebook might have found a subtle workaround to penetrating the country. Even Colorful Balloons relies heavily on Chinese social platform WeChat to function. China has locked out big tech giants, including Google, from its 700 million internet users.

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But that's much to the dismay of Facebook CEO Mark Zuckerberg who - despite having learned Mandarin and having made several trips there to negotiate - has seen no success in bringing its cache of marquee apps - Facebook, Instagram, Messenger, and others - to China, seen as tightly controlled and often censored.

To hide Facebook's tracks, the app was released by a separate local company, called Youge Internet Technology, registered in eastern Beijing, leaving no traces of the social media platform's link to it. It was released through a local company and without any hint that the social network is affiliated with it.

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In a statement to the Times, Facebook did not confirm or deny its involvement with Colorful Balloons.

This isn't the only time Facebook has tried to tap into the Chinese market. The NY Times first revealed the testing of the app and called the action "unprecedented" given how China has been strict about rules involving social media applications.

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Burnley then took the lead in the 23rd minute when Sam Vokes fired home from close range, following a cross from Matt Lowton. Two years ago, Chelsea drew with Swansea 2-2 at home in the first match of its league title defence and quickly unraveled.

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